Thalamus is the leading interview management platform for Graduate Medical Education (GME) and the first medical education technology company to become a public benefit corporation. At Thalamus, our mission is to help place the right doctors in the right places to provide the best patient care.

I advise several clients on Product-Led Growth Strategy, Marketing Automation, Marketplace Product Management, Opportunity Validation, and more.

Recent advising roles have involved:

• Helping pre-seed startups identify and validate market opportunities as they go from 0 to 1

• Setting strategic direction, including proposed milestones and to drive product-led growth at B2B2C marketplace.

• Mentoring junior PM's on iteratively pursuing product market fit at 0-to-1 AI-driven B2C Health and Wellness mobile app.

• Roadmap drafting to balance highest-projected short-term ROI due with better long-term strategic fit

• Onboarding/funnel analysis

• Software vendor comparison

• Search Implementation

Interested in chatting? Message me at robkautzman22@gmail.com.

Owned growth and onboarding at Culina Health, a B2C telemedicine company that connects users to registered dietitians, covered by insurance.

Drove 52% lead growth over 3 months without increasing incremental customer acquisition costs by spearheading several key growth initiatives:

• Built out new acquisition channels to acquire 32% more incremental customers.

• Launched major rebrand across all customer acquisition surfaces, positioning product to capture a 60% larger addressable market.

• Released 7 optimizations on the sign up and scheduling flows, driving 19% incremental sessions booked.

• ------ Product Highlights -------

Insurance Referral Program - Launched new virtual care partnership with insurance company, generating referrals responsible for 21% of all new sessions within first month.

• Created a shorter nutrition therapy session by leveraging expertise across clinical, customer support, marketing, and sales teams.

• delivered personalized, HIPAA-compliant sign-up flow to match users in 50 states with dietitians licensed locally, and credentialed with their insurance company.

Customer Communication Platform - Launched Iterable-based communication platform, a new acquisition channel responsible for 11% of all new leads within first 2 months.

• Systematize outreach, enabling AB testing and slashing customer service costs by 19%.

• Defined data schema to seamlessly integrate Iterable, Twilio, internal blog, onboarding flow, electronic health records, and other systems.

• Set up real-time, HIPAA-compliant data pipelines to enable smart, personalized, timely customer communications

2nd Product Hire at HealthCare, Inc, a B2C insurance marketplace matching users to coverage they're eligible for. Joined at Series B/100 employees, and spearheaded core product growth through Series C/400+ employees. Shaped product culture in several key ways:

• Introduced A/B testing culture, improving testing velocity to validate 50+ hypotheses/quarter

• Developed product vision, OKRs for 1/3 of the company

• Kick-started new growth channel by founding "Communications" department, leading 3 teams to generate return business from existing users.

• ------ Product Highlights -------

Referral Marketplace - Launched and optimized new health insurance lead generation funnel

• A/B tested 100+ hypotheses Q3-4 2021 to learn and address needs for users entering marketplace.

• Increased conversion rate over 60% over 2021, worth an estimated $5MM+/year.

• Reversed 2+ years of declining conversion rates.

Lead Marketplace Platform Overhaul - Create a new lead funnel backend responsive to user behavior

• Recruit teams across data science, partnerships, and product departments to establish key marketplace priority for 2022

• Enable onboarding flow to continuously evaluate user needs based on new inputs to AI model

• Projected conversion increase of 20% to high-LTV marketplace partnerships

HealthCare, Inc Email Resurrection Launch - Assembled 12-person team across data science, design, email marketing and engineering to generate value from inactive users with 0-to-1 product and campaign launches

• Increased monthly email revenue 78% from Sept ‘22 to Dec ‘22, beating $100K monthly revenue target

• Mentored junior team members in scrum principles, increasing team velocity 50% in 2 months

Project "Guide Dog" Insurance Experience - Created streamlined health insurance enrollment experience for key segment of high-intent identified by data science.

• Increased health insurance enrollments nearly 200%

• Earned $3MM+/year referring these users to external enrollment partners.

First product manager at an 8-person emerging technologies development agency, specializing in audio-first experiences for Amazon Alexa, Google Home, and other smart speakers.

Took several ideas from 0-to-1, launching polished audio-first food and wellness experiences on AI-powered emergent technologies like Amazon Alexa and Google Home

• Develop product vision and roadmap for new apps, advise CEO to optimize resources and processes in startup growth

• Concurrently own simultaneous development of 4+ apps, shipping to meet client deadlines

• Own ideation and execution on how clients can strategically reach their target market via voice

• ------ Product Highlights -------

Nutella Creations - Launched a Nutella-themed pancake voice experience to validate hypothesis that people would try Nutella as a pancake topping.

• 1000+ unique users in first week

• Rated 4+ stars after first 2 months and 120 reviews - over 4x more reviews than most B2C Alexa skills

• Say "Alexa, Open Nutella Creations" to try for yourself!

Allrecipes Alexa Skill - Launched hands-free interactive recipe cooking experience with sous-chef Amazon Alexa

• User research, prototyping, and development completed before 6 week deadline.

• First version attracted over 1000 recurring visitors.

• Say "Alexa, Open Allrecipes" to try for yourself!