Designed and launched 0→1 ad delivery products for Meta’s Ads Manager, enabling 9M+ advertisers to get the most value from their ads and generating multi-billion-dollar revenue streams for Meta.

Led strategy and scaled rollout of an AI-driven budget automation product, overseeing 4 designers, exceeding adoption goals by 2x and inspiring further AI innovation across the organization.

Served as design leader for monetizing Instagram and Facebook Reels, partnering with 4 designers across teams to deliver a successful product with 50% adoption.

Design leader on the Monetization Core Ads Growth team, coaching peers and ensuring a high product quality bar across launched products.

Served as a strategic design partner for a cross-functional innovation team, developed 0→1 products to drive growth of Samsung’s mobile device user base through forward-looking strategies.

Contributed to identifying new market opportunities and transformed them into end-to-end product experiences, such as an AR creation tool, podcast streaming service, and virtual assistant app.

Designed and built prototypes to validate product-market fit and influenced leadership to scale concepts to market. This resulted in integration of a podcast app into Samsung Free (reaching millions of users) and AR creation features into Samsung’s AR Zone on all Galaxy devices.

Founding member of littleBits, empowered kids to invent with modular electronic building blocks.

Launched 11 themed kit, including strategic partnerships with brands such as Disney, Lucasfilm, NASA and KORG, that contributed to 3–4x annual revenue growth.

Led UI design for the Star Wars Droid Inventor Kit app, littleBits’ top-selling, award-winning product that contributed to the company’s acquisition by Sphero in 2018.

Established brand identity and visual language across all physical and digital touch points, which increased brand recognition, customer trust and loyalty.

Drafted architectural documents at the direction of the project architect.

Built physical models to help communicate architectural detailing to the client.

Assisted with awards submissions and client proposals, PR strategies, social media and brand implementation.

Designed and printed books that showcased firm’s award-winning work.