• Developed backend GraphQL APIs (TypesScript) for subscription management, username creation, and personalized content recommendations.
• Optimized onboarding flows through A/B tests to increase conversion from sign-up to trial start.
• Implemented frontend web features in React, integrating Stripe and Chargebee for subscription/payment flows, onboarding, and profile features, ensuring consistency with mobile platforms.
• Co-developed complete React Native rewrite of both Android and iOS apps, enabling faster cross-platform feature delivery and reducing duplicate effort.
• Delivered major features such as social/community features, achievements, challenges, video downloads, AirPlay/Chromecast support, deep linking, and feature flagging, resulting in 191% increase in community video views, and 30% increase in classes taken.
• Integrated Rudderstack for analytics to monitor user behavior, helping to inform feature development, and Branch SDK for deep linking to link users from push notification directly into in-app experience.