Lead product strategy for AI-driven merchant experiences, building conversational and action-oriented systems that help merchants resolve high-friction business tasks.

• Built and launched 0→1 AI agent experiences that helped merchants complete complex workflows, including refunds and account actions, reducing support demand 47% YoY and deflecting 42% of refund cases.

• Launched Shopify’s Model Context Protocol enabling AI agents to access merchant data

Owned acquisition and onboarding experiences for Confluence, improving how new users discover, adopt, and derive value from the platform.

• Redesigned onboarding and early lifecycle experiences, driving 14K net new customers and improving conversion by 20%.

• Built behavior-driven personalization to surface relevant features and use cases, increasing early engagement and free-to-paid conversion.

Led product strategy for checkout and purchase experiences across Gap’s multi-brand e-commerce platforms.

• Re-platformed checkout into a scalable architecture, increasing conversion 3% and revenue 4%, generating $20M incremental revenue.

• Introduced Buy Online Pick Up In Store (BOPIS) from 0→1, establishing a new fulfillment model that scaled to 6% of online orders.