Designing GBG Go, a flagship journey and insights platform, managing top-tier user experience while delivering on GBG's two-year mission to be a £1bn company.

Full UX/UI redesign of platform, partner experience and customer journeys, including customer research and WCAG AA compliance, coordinating across EMEA, Americas and APAC.

Introduced AI-driven tools and processes to expedite design and implementation, including design system token ingestion and documentation.

• Discovery to design for an innovative SaaS platform

• Integration of services from multiple acquisitions

• Facilitation of workshops at all stages of the UCD process

• Created and documented a bespoke design system

• Performed UX reviews for top financial services clients

• Accessibility audits and advice for remediation

Part of the TechStars Accelerator 2021 cohort, I delivered the first iterations of UX research and design for a highly innovative fintech startup (acquired by Cheddar)

Senior designer within a global function for one of the UK's biggest insurers. This role required a highly collaborative and cross-functional approach to ensure an integrated approach to design and build across distributed teams.

• Acting Principal Designer on ION, Aviva's Global Design System

• Interaction design for key customer journeys using Sketch, Figma, Zeplin

• Strong collaboration with in-house UX research team

• Sketching concepts, user journeys and empathy maps

• High fidelity digital designs and functional, realistic prototypes

• Stakeholder management across multiple complex projects

• Accessibility champion, ensuring compliance with WCAG standards

• Mentoring and coaching junior designers and interns

• Facilitation of design sprints and creative workshops

• Business, user & market research

• A/B tests and quantitative data analysis to inform design strategy

Ran UX consultancy for a vibrant digital marketing agency

• UX, UI and IA for products and web apps

• User research (crafting briefs and discussion guides, running in-person qualitative sessions)

• Agency backlog and resource management

• Innovative product development

• Identifying opportunities within target sectors

• Ideation through collaborative workshops

• Pitching designs to new clients

• Content strategy development