Content Strategist / Business Analyst at First Student, working with the Project Management Organization (PMO) team. My accomplishments include:

• Assisting with a large employee intranet portal content migration from SharePoint to MangoApps that involved creating new content for over ten (10) teams/departments (e.g., Human Resources, Marketing and Communications, Operations, etc.), as well as creating several Quick Reference Guide’s for a pilot designed for over 60,000 employees and field representatives to reference based on the testing of the navigation and user experience of the new sites.

• Employing content strategy methods and tools (e.g., content audits per department, user research, and information architecture mapping, etc.) to assist in a smooth employee portal content migration.

• Researching and generating ideas for content topics based on target audience’s interests and company objectives.

• Writing clear and concise engaging content for new employee portal intranet website and mobile application.

• Proofreading and editing content to ensure accuracy and consistency of First Student’s editorial voice, tone, style and branding guidelines.

• Creating compelling headlines, taglines, and calls-to-action to drive engagement and conversions.

• Participating in brainstorming sessions and content planning meetings to generate new ideas and strategies.

• Measuring portal traffic to content (e.g., conversion rates versus bounce rates).

• Designing and creating new content on the MangoApps based employee portal as needed to jump-start migration in advance of pilot.

Content Strategist / UX Content Designer at eBay, working with the Content Tech Transformation (CS Tech) team dedicated to writing, editing, and iterating on visual storytelling assets, and creating content strategies. My accomplishments include:

• Creating content for multiple formats (e.g., long-form features, thought leadership pieces, reports and website copy).

• Developing thoughtful and inspiring storytelling narratives for people-centric and authentic content.

• Creating new standards for a content style guide with customized information on articles, AI-based chatbots, solution guides and alerts.

• Supporting creation of measurement framework across Content Studio and responsible for driving actionable insights through content programs.

• Editing copy from stakeholders and reshaping into cohesive and compelling narratives.

• Identifying and pitching potential storytelling opportunities to the corporate communications and product channels.

• Using content and channel analytics and data to help inform overall strategy and content direction.

• Performing content audits on storyboards, articles, chatbots, solutions guides and alerts.

• Creating Business Requirement Documents (BRDs) for stakeholders to determine how to update process flows for several buyer and seller channels for the Team-site Customer Service Communicator tools.

• Collaborating and influencing diverse partners (e.g., Content Strategists, Content Designers, Product Designers, and Business Product Engineers) in a highly global matrixed organization.

• Assisting stakeholders test out Generative AI in relation to implementing a new governance process for the Content Designer’s on the team.

Senior Content Designer and Strategist at Meta, working with the Business Process Integration (BPI) team leading and identifying content needs for the Ads Integration Portal (AIP) internal tool in support of the Ads Manager (AM) product platform. My accomplishments include:

• Writing, editing, improving and executing content including interface language, product education materials and navigational nomenclature.

• Building a storytelling practice with narrative guidelines for all projects and work with senior innovation leaders to enable the practice.

• Helping apply and maintain consistency with existing content standards and frameworks. Creating and revising frameworks and standards for Ads Manager (AM) related projects.

• Collaborating with cross functional partners and engineers to serve the needs of a global audience.

• Participating in content reviews, design critiques and governance processes.

Senior Content Strategist at Apple, working with the Digital Experience Transformation team leading and identifying content initiatives for various projects. My accomplishments include:

• Conducting website audits, and planning content modeling, governance, and site migrations

• Assessing, organizing, and planning for content of many types and formats across multiple distribution platforms, geographic markets, and customer mindsets

• Bringing product and business strategy to life to fit within the product marketing delivery roadmap

• Working with copywriting and digital to create strategic campaigns and assets that fulfill Apple’s goal

• Developing guidelines and practices for governing and managing content and content related products

UX Content Specialist / Strategist at U.S. Bank, working with the Digital Experience team strategy leads to identify and meet content demands for various projects. My accomplishments include:

• Writing, editing, and implementing content based on the U.S. Bank content strategy guidelines, including voice and tone, and customer business and accessibility centric goals

• Reviewing work of peers to ensure content design accurately represents U.S. Bank’s content, design, and accessibility guidelines

• Formally observing user interviews and usability sessions

• Analyzing and understanding end-to-end customer experiences to ensure that all content written is consistent in voice, tone, style, construction, and technically accurate

• Assisting in gathering requirements and assessing content needs

• Creating and updating content logs and content documents using documentation systems to ensure team has up to date versions of collateral

• Providing strategic content recommendations and writing/editing support for UX teams, product managers, business lines, and other content stakeholders

• Driving, advocating and embodying a customer-centric perspective within and outside the UX Design organization, resulting in consistently simple and innovative experiences for customers.