Lead designer on Nasdaq eVestment Private Markets and Nasdaq Fund Secondaries products.

UX and journey design

• Decreased initial drop off rates of the company’s first online retirement advice service from 90% to 10% by removing or redesigning points of friction

• Implemented information architecture, navigation and layout templates for customer website with over 500,000 monthly visits

• Created and presented user flows, wireframes and low- and high-fidelity prototypes to communicate design thinking and solicit feedback

Front-end development

• Created and contributed to company’s first design system used by over 50 engineers and designers

• Developed components used in SaaS applications and marketing websites, reducing development costs by 50%

• Led front-end development efforts using HTML/CSS/Sass to build designs and contribute to the production codebase using git

Product strategy and stakeholder engagement

• Expanded UX team’s analytics and feedback capabilities by implementing tools for session recording and feedback

• Contributed to product strategy and direction alongside product managers and key stakeholders using research-based evidence

• Advocated for a user-centered approach to business by sharing findings from in-person and remote user testing across the organization

Corporate website design and development

• Developed overall site design, user experience and information architecture

• Increased sales pipeline coming from the website to over 31%

• Managed team of remote Drupal backend developers

• Integrated with marketing lead generation and video hosting systems (Pardot, Wistia)

Print production and layout

• Developed, design and manage production of product marketing materials

• Produced sales collateral, internal communications, infographics, eBooks and white papers

• Introduced new production department job workflows and file management techniques

Presentation design

• Liaised with sales team members to create a presentation slide library

• Worked with CEO and other company leadership for corporate keynote addresses

Worked closely with Director of Marketing to create thought leadership assets, sales presentations, marketing collateral and customer testimonial videos. Created company's first line of product logos and maintained brand image across print, web, presentation and SaaS product.