• Leading AI design strategy, my work increased engagement and user retention

• Expert at collaborations with ML developers, helping bridging the gap between user needs & prompt engineering

• Strong advocate of quick product iterations through design & A/B tests cycles

• Mentoring junior designers to get buy-in from stakeholders while balancing user needs

Hybrid IC-Management role: Leading team of designers and contributing towards hands on design as well

• Redesigned document pages, boosting site content and driving user growth

• Successfully led a complex redesign that improved content pages & is used worldwide

• Skilled in agile methodologies, managing fast-paced iterative processes

Led redesign for high traffic document pages across Course Hero. Transformed a cluttered, feature driven experience into a seamless user experience driven product. The design boosted engagement, feature variety usage and forged the path forward for the company vision.

In 4 years at Amazon, I turned an early stage product strategy into end-to-end experiences, simplifying the core product and driving increased user adoption, which boosted confidence in product-market fit.

• Drove early adoption and product-market fit by transforming ambiguous ideas into clear design solutions

• Reduced steps to build an app from 14 to 4, through rapid iterative UXR, thus uncovering pain points that shaped product concept and user flows.

• Introduced rapid prototyping and lean design, accelerating iteration and reducing time-to-market.

• Designs presented to Amazon CEO & senior leadership