Design @ Google Search

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve or design their homes from start to finish.

• Led growth related features for the consumers, including new user acquisition, signup experience, onboarding flows, etc.

Chowbus is an online and mobile food-ordering platform that curates daily featured dishes from select ethnic restaurants and delivers them hot and fresh directly to your home or office.

• Orchestrated all diners' shopping journey and experience on mobile App and responsive web.

• Led the smart ordering responsive web design from 0-1 for dine-in experience.

• Led the dish detail page revamp and helped the conversion rate increase by 15%.

• Revamped the homepage and created a better food discovery experience.

• Revamped the new user onboarding experience, including food preference screening and interface tutorial. Better display the restaurant ranking on the home page. decrease the new user drop-off rate from 30% to 17%.

• Led the design of Chowbus's subscription and loyalty program - Chowbus Plus.

• Co-curated the design system and library.

Rockwell Group is an interdisciplinary design firm specializing in creating uniquely immersive environments for physical experience.

• Created a new digital hotel check-in and staying experience confronted with the COVID-19 pandemic.