• Owned and shipped 15+ end-to-end features for Sybill’s AI assistant and CRM-integrated web app, improving AE productivity and driving adoption across 700+ customer orgs.

• Designed and launched Sybill’s AI Assistant (Ask Sybill) — creating seamless workflows for meeting prep, follow-ups, and deal management. The feature reached 3.8K users with 40K+ queries, and 64% reported saving 30+ minutes weekly, demonstrating strong adoption and measurable user value.

• Redesigned CRM setup and autofill experience, streamlining onboarding and accelerating activation — increasing CRM integrations by 7% 2 months post launch, boosting feature usage by ~80%, and cutting setup-related support tickets by ~90%.

• Built Sybill’s first design system foundation and led brand identity creation, improving design consistency, reducing CSS code by ~30%, and aligning product and marketing visuals ahead of Series B.

• Partnered cross-functionally across Product, Engineering, Marketing, and CS to deliver iterative improvements, run design critiques, and establish structured design processes for faster, higher-quality execution.

• Owned and shipped 5+ impactful features for a B2C customer engagement mobile app, resulted in a retention rate of 23%, an engagement rate of 12%, and a 4.7/5 rating on the App Store. Defined product vision, strategy, feature requirements, and executed the app overhaul — successfully secured client (a Fortune 100 company) approval.

• Led and executed 7+ complex solutions on a CRM web app for insurance agents, resulting in a 95% task completion rate during product beta testing.

• Shaped and created experiences for a B2C insurance policy management web app from 0 to 1, contributed components to and maintained the design system.

• Streamlined collaboration with cross-functional and leadership teams, as well as external clients such as State Farm by establishing cadences and communication channels, resulting in better alignment and decreased sprints of development.

• Established and implemented a design QA process by leading workshops with design, PM, and engineering teams, significantly reducing UI inconsistencies.

• Established a baseline for design research within the design team and the company. Directed and conducted 200+ hours of user research, with findings served as a primary guide for product initiatives.

• Successfully executed a wide variety of internal and external projects, including policyholder servicing flows, billing and payments, product white-labeling, and more.

• Directed and led user testing projects, with the findings serving as the primary guide for product initiatives. Established a foundational baseline for design research within the design team and Sureify as a whole.

• Design and build responsive websites for local businesses and creative agencies — leading client meetings to define scope, align on goals, and ensure on-time delivery — resulting in stronger brand presence and measurable growth in engagement and lead generation.

• Partner with B2B teams in cloud automation and healthcare to craft intuitive, scalable product experiences that simplify complex workflows and enhance usability.