Driving product direction for Uber’s driver-to-vehicle marketplace, working across multiple sub-teams.

• Aligned eng, data, ops, and marketing around a shared vision and OKRs; shaped and prioritized the roadmap.

• Improved engagement (+12%), reduced time-to-match (–46%), and increased matches (+8%) by redesigning acquisition funnels.

• Validated new product bets through qualitative research and A/B testing; accelerated product-market fit in 3 markets.

• Introduced a prioritization and QA framework that improved planning velocity, reduced iteration time, and improved product quality.

Focused on core platform experiences and marketplace initiatives on the vehicle <> driver side.

• Partnered with PMs and eng leads to define early product strategy for supply growth.

• Mentored designers and supported high-impact projects while expanding influence into product development and planning.

Redesigned and rebuilt a machine learning tool used by customs officers to detect illegal timber trade.

• Led a UX overhaul that improved usability and expanded product coverage to 6 additional countries.

• Collaborated with the CEO, PM, and back-end engineer to define requirements and ship v1 of the redesigned tool.

• Conducted user interviews and usability testing to identify friction points and inform iterative design changes.

• Owned front-end development alongside core product design responsibilities

• Increased user satisfaction by 18% and reduced timber identification time by 9%.

Led product development for a mobile-first political fundraising app from concept through beta launch.

• Defined product vision and roadmap, aligning a cross-functional team of 8 across design, engineering, and go-to-market.

• Conducted competitive analysis and market research to identify key gaps and opportunities in the political fundraising space.

• Led foundational research, concept testing, and usability studies to shape early product strategy.

• Navigated early-stage ambiguity to build and launch the MVP on an accelerated timeline.

• Collaborated with research & engineering teams to research haptic interaction design for physical prototyping technologies.

• Developed interactive prototypes and validated with usability studies.

• Work published in JCISE journal: ‘Stroke-Hover Intent Recognition for Mid-Air Curve Drawing…’