At Colgate-Palmolive, I lead end-to-end product design across both internal enterprise tools and consumer health experiences. I designed an internal AI image generator from user research through high-fidelity prototyping, accelerating content creation while improving brand compliance. I also built a cohesive design system for Colgate’s internal platforms by auditing existing products, identifying inconsistencies, and reducing design debt to enable faster, more consistent cross-team execution. On the consumer side, I shipped habit-forming and gamified features that increased brushing frequency for Colgate Health users from 1.3 to 1.82 times per day, and I designed a real-time pressure gauge indicator that improved brushing technique by 20 percent through clearer feedback and healthier brushing behavior.

• Exchange Marketplace Design: Led the design of an exchange marketplace for private equity investors, resulting in a 30% increase in transactions by optimizing the user flow and making the platform more intuitive and accessible.

• Deal and SPV Creation Process: Improved the deal and SPV creation process, enhancing completion speed by 40% through usability improvements and streamlined workflows.

• Shipped and iterated upon 20+ features across 5 different products on the platform

• Led the design of an investor profile, streamlining the investment flow for all deals on the platform through "one click" investing

• Developed and pitched prototypes directly to users aimed to solve complex problems

Exchange Marketplace Design: Led the design of an exchange marketplace for private equity investors, resulting in a 30% increase in transactions by optimizing the user flow and making the platform more intuitive and accessible.

• Designed a syndicate platform to facilitate deals between fund managers and their limited partners in over 1000 private funds

• Developed a deal page information architecture, increasing deal completion speed by 40%

• Implemented gamification elements such as investor rankings, progress bars, and badges to promote more deals on the platform

• Created a deal building platform for fund managers to build deals in less than 1 hour

• Led the design on 3-person team to develop new filtering system improving filter capabilities

ability by 90%

• Brought designs from user interviews to wireframes and high fidelity mocks

• Developed new components to fit within the CreativeX design system to enable greater functionality of the filtering system

• Redesigned the beta app to improve gym discoverability and the booking functionality through the use of interactive maps and card sorting

• Identified 3 major pain points through 10 user interviews, providing insight on how to improve overall user experience

• Completed a handoff that included; competitor analysis, user interviews, wireframes, high fidelity mocks, style guide, and UI kit