Sunnyvale, California, United States
• Designed and implemented deeplink management tooling business partners, optimizing data-fetching APIs with multithreading to reduce latency by 60%, enabling significant ad revenue growth and improving partner integration efficiency.
• Delivered frontend features for marketing landing page click-throughs for Fire TV feature rotator creative templates for a closed beta, enabling a projected new work stream for increasing annual ad revenue.
• Revamped rendering scripts and template handling for Inline Display Banner and Custom Content Row Fire TV Placements through migration to native ORTB, improving maintainability and reducing ad rendering times.
• Designed and implemented backfill APIs to transform and register ~20,000 ad product images for Responsive E-Commerce, unblocking multiple teams and accelerating campaign launches.
• Optimized Fire TV ad metrics pipeline and operational workflows, reducing production and monitoring ticket counts by 56%, improving system reliability and enabling the team to focus on high-impact feature delivery.