Designing for Feed, AI, and Search

• Worked as one of the first designers at Kalshi, a CFTC regulated exchange dedicated to trading on the outcomes of events.

• Led design efforts in building Kalshi’s core user experience, design system, brand strategy, and brand identity guidelines.

• Evolved the interface and user experience for LinkedIn Profile to help 700M+ LinkedIn members tell their unique professional stories and connect them with relevant opportunities.

• Led design for various popular features including Name Pronunciation, #OpenToWork, #OpenToHiring, Image Editor, and InstaConnect.

• #OpenToWork and #OpenToHiring have been the most successful and high-impact launches for LinkedIn, increasing Confirmed Hire likelihood by 300% and growing online job liquidity by 200%, respectively. Name Pronunciation has 750k+ added to profiles, 7.5 million+ playbacks, and 1.5k press and social placements to date.

• Collaborated with SWEs, data scientists, and PMs to pitch and develop three

separate products: FontMaker, Inkstructor, and Auto Glyph Generation.

• Pitched to raise $335k in funding to support product development.

• Conducted extensive user research and interviews to see how Microsoft’s Smart Ink technology could impact the educational and physical therapy space.

• Inspired love for the product by using design as a rallying point.

• Pitched and designed new concepts for future marketing campaigns and improved and expanded upon existing campaigns.

• Collaborated with copywriters and strategists to execute multiple social campaigns, including Calgary Stampede for the YYC, World’s Emoji Day, Halloween’s Trip or Treat, and Driver Love. Designed UI/UX and logos for Uber’s internal applications.