GroupM

Led UX research, strategy, and design for multiple B2B platforms, translating complex business needs into clear, usable product experiences.

Gannett

Conducted discovery, UX strategy, and prototyping for the redesign of Gannett’s corporate website, focusing on structure, usability, and clarity.

Dexpósito & Partners

Delivered discovery, design, and prototyping across multiple digital initiatives, helping shape early product direction and experience foundations.

• Led the redesign of app-based wireless experiences for Visible, emphasizing accessibility and inclusivity.

• Drove design decisions that contributed to achieving a 2024 JD Power Award for the highest-ranked wireless retail experience.

• Collaborated with cross-functional teams to ensure radical simplicity in user experience design.

Led workshops and developed digital experiences and sales platforms. Oversaw UX research, strategy, wire-framing, and design processes to enhance user engagement.