New York, New York, United States
• Lead global paid social strategy and execution for Spotify Premium, overseeing quarterly budgets in excess of eight-figures across major platforms (Meta, TikTok, and Snap), with a focus on driving subscriptions and optimizing performance to maximize profitability.
• Owned end-to-end campaign operations, from forecasting and budget pacing to strategy and platform testing, ensuring alignment with business goals and cross-channel marketing efforts.
• Hired, trained, and managed coordinators, providing day-to-day guidance, developing onboarding materials, and ensuring operational excellence across campaign execution.
• Led cutting-edge platform and budget testing, rapidly adapting to evolving business needs with real-time optimizations that improved efficiency, scaled high-performing tactics, and integrated business metrics using custom solutions.
• Pioneered data-driven experimentation and incrementality testing, partnering with cross-functional teams to refine lift modifiers and validate performance across 35+ markets.
• Managed vendor relationships and internal stakeholders, driving collaboration with Smartly, platform vendors, agency teams, and internal teams to streamline operations and scale high-impact initiatives.
• Project management using Asana, overseeing campaign timelines, task delegation, and cross-functional workflows while maintaining tight team communication across Slack, email, and weekly calls.