• Lead global paid social strategy and execution for Spotify Premium, overseeing quarterly budgets in excess of eight-figures across major platforms (Meta, TikTok, and Snap), with a focus on driving subscriptions and optimizing performance to maximize profitability.

• Owned end-to-end campaign operations, from forecasting and budget pacing to strategy and platform testing, ensuring alignment with business goals and cross-channel marketing efforts.

• Hired, trained, and managed coordinators, providing day-to-day guidance, developing onboarding materials, and ensuring operational excellence across campaign execution.

• Led cutting-edge platform and budget testing, rapidly adapting to evolving business needs with real-time optimizations that improved efficiency, scaled high-performing tactics, and integrated business metrics using custom solutions.

• Pioneered data-driven experimentation and incrementality testing, partnering with cross-functional teams to refine lift modifiers and validate performance across 35+ markets.

• Managed vendor relationships and internal stakeholders, driving collaboration with Smartly, platform vendors, agency teams, and internal teams to streamline operations and scale high-impact initiatives.

• Project management using Asana, overseeing campaign timelines, task delegation, and cross-functional workflows while maintaining tight team communication across Slack, email, and weekly calls.

Located steps away from the Empire State Building, Midtown Pediatric Dentistry is a newly opened, family-run practice. Dr. Marc Nardea is a board certified Pediatric Dentist with a mission to provide the highest-quality children's dentistry in a warm, welcoming environment.

• Place and manage media buys: implement digital ad campaigns across multiple clients, including display/programmatic, video, paid social, search, and native advertising.

• Client Management: project manage teams to ensure all campaigns launch flawlessly and meet client goals. Participate in all aspects of client strategy, media planning, and reporting.

• Facebook Expert Role: internal point person for Facebook and Smartly.io. Key figure in rolling Smartly out for large clients, responsible for sharing product and policy updates, and ongoing training for existing and new staff.

• Conduct A/B split tests using Facebook, Smartly Ad Studies, Google Optimize, and more. Analyze results and present findings to clients.

• Research new advertising venues: stay abreast of online advertising trends, develop and maintain relationships with vendors and partners.

Clients: Planned Parenthood/Planned Parenthood Action Fund, USA for UNHCR, Children's Hospital Los Angeles, Union of Concerned Scientists

• Place and monitor digital media buys. Implement and optimize digital advertising campaigns, including Display/Programmatic, Video, Social, Search, and Native.

• Evaluate performance - produce detailed reports on campaigns weekly/monthly, and wrap-up decks quarterly.

• Project management: Keep task lists, draft meeting agendas, and organize communications calendars across clients. Participate in client strategy and media planning meetings.

• Research new advertising venues and stay abreast of online advertising trends; develop and maintain relationships with vendors and partners.