Ford Pro Mobile (iOS + Android) — End-to-end UX/UI

Led product design from discovery → launch → iteration, partnering closely with Product + Engineering.

Redesigned the Vehicle Details hub (IA + UI) to scale into a feature-rich platform (health insights, history, mapping, extensibility) aligned with the Ford Pro Design System.

Impact delivered post-release:

• Downloads 2x

• App rating improved

• Weekly active fleets 11x

• Monthly active users +331%

• Weekly paid telematics usage 9% → 19%

Upfitter Integration System (UIS) — Web Tool Redesign

Led UX improvements for a canvas-based configuration tool used for vehicle integrations.

Reviewed 20+ hours of user interviews, built a prioritisation matrix, and shipped high-impact usability upgrades:

• Infinite canvas

• Modern zoom controls

• Clearer tool structure

• Workflow accelerators

Prototyping + Delivery Leadership

Delivered high-velocity prototypes in Ford’s Rapid Digital Prototyping environment (confidential), helping senior stakeholders make decisions faster.

Improved team delivery health through regular retros and tighter design/dev alignment, keeping teams shipping under tight timelines.

Design Enablement + Mentorship

Championed Figma capability across the org: delivered 6 advanced training sessions for 50+ designers (Variables, Auto Layout, Dev Mode).

Created internal snippets to scale best practices and mentored junior designers.

FordPass & FordPass Pro — UX Redesign and Global Evolution

Led UX work across the redesign and evolution of FordPass and FordPass Pro, collaborating with agencies including VML, Ogilvy, and GTB from discovery through global release and iteration.

Designed and tested new features grounded in behavioural insight and usability outcomes, including Fuel Report (9.2/10 user satisfaction) and improved Roadside Assistance journeys that bridged phone-first behaviour into digital tracking via SMS magic links.

Research, Validation & Usability Testing

Ran global research and remote usability testing to validate navigation, terminology, and multi-vehicle workflows.

Synthesised insights into clear outputs (personas, journey maps, prioritised backlogs) to drive alignment across product, design, and engineering.

Onboarding & Vehicle Activation Improvements

Improved onboarding and vehicle activation flows using research and analytics, addressing severe early drop-off in the legacy journey.

Helped nearly double successful activation completion through flow simplification, iteration, and usability-driven refinements.

Navigation Experiments & Decision Support

Delivered A/B navigation testing (bottom navigation vs side menu), producing strong concept results (9/10 usability and NPS 70) to support product direction and stakeholder buy-in.

Delivery Strategy & Risk Reduction

Introduced an incremental rollout approach (FordPass Pro 1.5) enabling screen-by-screen UI upgrades without a high-risk architecture rebuild — reducing delivery risk and making global improvements easier to ship consistently.

Developer learning the ropes in Java, Javascript, HTML, CSS, JQuery, SQL working on improving and maintaining the dealership-facing VISTA application. Looking to build skillset and explore a more technical side to IT.

Business IT Graduate, working on several projects with a 'big picture' mentality to solve various business issues and enhance the 'One Ford' plan, particularly in the finance and global product development space. Required to understand complex issues, brainstorm solutions and discuss succinctly with the non-technical business.

Office Manager role responsible for managing communications between advisers and in-office personnel, producing advanced Excel spreadsheets to analyse company statistics, managing facilities, organising board meetings and managing post. Specific tasks have included working with the Finance Manager to procure a £400k contract for outsourcing IT, in addition to working with several other Senior Managers on separate projects regarding IT, cloud technology and statistical analysis.