• Design expert responsible for a three-year transformative uplift of the Card Management product, directly enhancing functionality and usability for a global user base.

• Spearhead high-impact design solutions for complex modules like Card Profile, Apply for Card, and Loyalty Management, addressing business-critical needs and user experience optimization.

• Lead cross-functional collaboration, working closely with engineers, product managers, and stakeholders to ensure user-centered design principles are at the core of all strategic initiatives.

• Mentor and guide junior designers, setting design standards and fostering a high-performance team environment focused on innovation and design excellence.

• Key design lead for a large-scale enhancement of the Power Platform Community User Group, driving UX improvements to support community engagement and accessibility.

• Managed end-to-end design execution for user flows, wireframes, and prototypes, ensuring a scalable, intuitive experience tailored to diverse developer and community needs.

• Collaborated with product and engineering teams, utilizing user research insights and design thinking to shape high-quality solutions for complex user interactions and usability challenges.

• Recognized as the primary design expert for crafting visually impactful digital experiences across web and mobile, enhancing brand presence and user engagement.

• Partnered closely with marketing and development teams to ensure cohesive, branded experiences across digital touchpoints, aligning visuals with strategic communication goals.

• Drove high-level design initiatives for content and e-commerce experiences, translating complex concepts into intuitive, user-focused designs.

• Collaborated with cross-functional teams to ensure smooth handoff and execution, providing detailed documentation and assets for development, and maintaining quality throughout project lifecycles.

Delivered high-level design services across print, digital, and branding for various clients, consistently meeting client goals and enhancing brand identity.