PM | Cybersecurity, SaaS (https://www.zeguro.com/)

1. Identified a low (0.1%) security policy adoption rate and designed a RAG-based AI policy assistant to generate custom policies per business requirements.

2. Drove V1 of API integration strategy that automated account creation for insureds, enabling platform scalability for 10x customer growth.

3. Led end-to-end rebranding initiative across platform domains, email templates, and UI assets, enhancing trust and visual consistency for policyholders and underwriters.

4. Wrote PRDs, user stories, and JIRA tickets for Agile sprints; collaborated with cross-functional teams in engineering, design, legal, and marketing.

● Led strategic redesign of Azure cost management tools, through comprehensive user discovery including market research, surveys, and 10+ user interviews across Finance, DevOps, and Leadership personas.

● Improved user satisfaction (CSAT) by 45% by translating qualitative user pain points (cost visibility, unawareness, and anomaly alert effectiveness) into a data-driven prioritization framework.

● Validated designs via usability testing (n=15) and managed feature tradeoffs with stakeholders based on business impact

PM | Consumer Packaged Goods, Supply Chain & Inventory Optimization

1. Partnered with Data Analyst to build a self-serve analytics platform (Postgres + Tableau) that cut down reporting time by 85% across 700+ SKUs , which in turn uncovered a ~$200k annual revenue loss for top 5 SKUs due to product unavailability.

2. Crafted a data-driven business case for a demand forecasting MVP, gaining buy-in from stakeholders (Franchise owners, Leadership, Operations) to launch with 3 pilot franchisees, which reduced product unavailability by 20% over 6 months.

3. Informed strategy through weekly performance analysis and market insights presented to C-suite executives.

4. Implemented role-based access controls for dashboards, improving data governance across operational hierarchies.

5. Delivered executive-ready insights that influenced inventory planning and regional strategy in a traditional CPG supply chain transitioning to data-driven decision-making.

Business Analyst | Consulting | Pharmaceutical Customer-centric Marketing

1. Partnered with data science teams to deliver ML-powered personalized email campaigns for pharma sales reps, driving a 20% increase in engagement across 420+ territories.

2. Designed and maintained SQL + Python ETL pipelines to ingest and validate prescribing and digital-affinity data for 500+ reps, ensuring accurate inputs for marketing optimization models.

3. Conducted A/B testing across 5 email variants, resulting in a 15% uplift in click-through rates and refined content targeting strategies.

4. Delivered insights that directly influenced multi-channel campaign strategy and field sales alignment for top pharmaceutical clients.