As a product designer, I led end-to-end design efforts—from ideation to launch—crafting user-centric experiences that aligned business goals with user needs. I partnered cross-functionally with product, business, and engineering teams, presenting concepts and iterating based on feedback to drive measurable impact.

• Spearheaded new feature design for CardMatch, leveraging user research and data to drive over $200K in revenue and channel 100% of traffic to a new lead form experience.

• Led a lead form redesign that achieved a 26% completion rate, outperforming its predecessor—even with 7 additional questions—while maintaining high user engagement.

• Contributed to a modern, clean brand refresh and improved the design system to boost consistency and team efficiency.

• Took initiative beyond core responsibilities by co-leading the Creative Showcase, mentoring Golden Door Scholars, and speaking at AEM Remix to share insights on design and innovation.

Collaborated with the executive team to develop innovative solutions to drive revenue and improve online presence.

• Redesigned the company website and transitioned it from WordPress to React, resulting in a doubling of page views, 50% decrease in bounce rate and higher conversion rate.

• Streamlined the sales process by creating a page that reduced the average number of days to close a quote by 50%, increased online orders from 15% to 40% and allowed users to get more insights on orders.

• Fostered a culture of innovation and problem-solving across the organization by implementing design thinking principles.

Worked on Folio platform from ideation to launch, reporting directly to Creative Director and CTO.

• Led the ideation, creation, and launch of the platform, conducting testing of MVPs and gathering user data.

• Onboarded over 1,800 users and 50 schools within the first six months after the platform's launch.

• Conducted onsite customer interviews, designed interfaces with a user-centric approach, and analyzed data through MixPanel to identify points of friction and areas for improvement.

Collaborate with clients to help them create or revamp their brands

• Design and built websites for clients using Wordpress.

• Design logos, packaging and campaigns to the brand

• Created posters and digital graphics to advertise events.