+ Developed an internal tiering framework to assess resources required for product GTM launches, leading to better alignment amongst product and marketing for product launches.
+Analyzed customer feedback, google search trends, and competitor content to develop a comprehensive content strategy for driving and auto insurance at Life360.
+Partnered with life cycle marketing, data & analytics team, and product to deploy a first of its kind personalized data email as an experiment, then later scaled to all eligible paid and free members has had higher than average open rates, CTR, and delivered to trial rates, CTR, and delivered to trial rate .
+Launched a partner evaluation experiment in 2-weeks for auto insurance lead generation to provide insights about the quote completion rate.
+Shaped the strategy and vision for driving and auto insurance at Life360 through market research, analysis, and user research.
+.Designed the “Distracted Driving Simulator” tool to engage and educate teens on the importance of driving safety. Collected X,XXX responses with 74.1% completion rate, and an average experience rating of 4.8
