Tundra Technical Solutions – on assignment at Meta

• Assist accessibility program managers in Meta product accessibility review planning, execution, and delivery

• Partner with cross-functional teams and vendors to build inclusive products and platforms, including product, software engineering, and privacy teams

• Draft, revise, and curate accessibility test plans, working closely with product teams to ensure coverage of relevant user experiences

• Monitor multiple user feedback channels and triage feedback

• Reproduce, document, and escalate bugs, prioritizing based on impact and urgency

Tundra Technical Solutions – on assignment at Meta

• Manage and prioritize regulatory readiness programs for Meta's VR products based on urgency and impact

• Cultivate relationships with cross-functional partners to drive success, including product, software engineering, privacy, and legal teams

• Work with stakeholders to identify and prioritize program requirements, communicating key deliverables and milestones

• Identify and mitigate program risks, issues, and dependencies

• Facilitate meetings, oversee accessibility audits, and document project status via project management tools

• Create multimedia content for the newsletter and social channels, including Instagram, LinkedIn, Facebook, Twitter/X, Bluesky, and YouTube

• Develop strategic, policy-aligned messaging in collaboration with the press team and German ambassador

• Plan and implement paid marketing campaigns on Facebook and LinkedIn, achieving 2,000,000 impressions across the United States

• Analyze quantitative and qualitative KPIs monthly to benchmark performance and identify opportunities

• Revamp content strategy of social channels, following trends and making data-driven decisions

• Introduce cohesive branding and corporate identity across channels, including developing a CI style guide

• Establish LinkedIn presence, growing followers organically by 140% and increasing page engagement by 3% since June 2024

• Manage influencer relations, networking with thought leaders and content creators to extend reach

• Write for diverse audiences, making topics like foreign policy, data privacy, and EU AI regulation accessible

• Train interns in digital communications and corporate social media practices

• Positioned the Goethe-Institut in North America via content marketing, strategic communications, and PR

• Led podcasts and publications like the magazine “Gegenüber” (www.goethe.de/gegenuber), developing brand identity and adhering to SEO

• Maintained an editorial calendar and managed the US website (http://www.goethe.de/usa), which averaged 1,000,000 visits per year

• Planned and executed marketing and SEM campaigns, increasing website traffic by as much as 2,000%

• Created localized multimedia content for the website, social, and newsletters, proofreading for quality

• Collaborated with colleagues and supervised interns in a cross-functional, German-speaking team

• Conceptualized user-friendly web design for desktop and mobile with UI and UX teams

• Planned and managed events related to digital projects, including facilitating the use of VR headsets

• Led “Wunderbar Films,” a DTC video streaming platform, offering 48 German films to US audiences

• Liaised with partners and prepared stakeholder reports to demonstrate ROI

• Performed PR and marketing duties, including segmenting target audiences and conducting media outreach

• Developed digital media, sticking to a tight timeline and consistently meeting deadlines