• Contributed to redesign company website and were able to increase the traffic by 20% through targeted SEO by reinforcing the user's goals.

• Managed creative production and development for Digilock's internal client, Salesforce.

• Worked with engineers and product manager to carve out the project scope and identify features to be built; for two of the largest product line which is Network Locks and Package hold.

• Build symbols library to reduce repetitive work and increase consistency for scalability.

• Co-Led the design team to redesign the on boarding experience of the iOS app.

• Worked directly with the founder as well as product manager to help define product goals, requirements and represent user’s point of view throughout the product planning process.

• Developed and delivered a brand guidelines and high-fidelity mockups for usability testing and validation for design decisions.

• Completed end-to-end design of the search and filter function for the responsive

web to decrease user friction and increase product scalability.

• Validated the final designs implemented by client for newly branded product relaunch.

• Managed entire line of 30+ customer-specific exclusive web pages for product like Ross, one of the biggest retail company. Consulting with the client to spark the creation of concepts and specifications aimed at improving product functionality, value, and appearance.

• Defined visual language and patterns while also engaging with product managers and engineers for clients like Nespresso, Catalina Labs, NTT

• Created more effective collaborations between designers & researchers increased productivity by producing detailed guidelines and libraries.