As a product designer at Top Hat, I work closely with cross-functional stakeholders, including product managers, developers, and educators, to shape the design vision and execution for the Aktiv Learning platform. I take a leadership role in driving the end-to-end design process, from conceptualization to delivery, ensuring our solutions align with both user needs and business goals.

My responsibilities include creating and maintaining robust design systems and guidelines that promote consistency, accessibility, and scalability across our product ecosystem. I specialize in designing mobile-first, user-centered interfaces tailored for iOS, Android, and web platforms, with a focus on delivering seamless, intuitive, and engaging user experiences.

Additionally, I collaborate with the team to conduct user research, gather insights, and iterate on designs based on feedback and data-driven decisions. By balancing creativity and practicality, I aim to create products that are intuitive, engaging, and valuable for educators and learners.

Acquired by Top Hat

As the lead designer at Aktiv Learning, I collaborated closely with stakeholders to build and manage the design department. My responsibilities included creating and implementing design guidelines to ensure consistency across products and designing mobile-first, user-friendly interfaces for iOS, Android, web applications, and email.

Beyond product design, I led efforts in marketing design, branding, and the development of promotional materials, playing a key role in shaping Aktiv Learning’s visual identity and user experience. By balancing creativity and strategy, I contributed to the company’s growth and helped deliver impactful solutions for educators and learners.

As the cofounder of BeeBack, an augmented reality application that helps merchants connect with consumers, I led all design efforts across web and mobile platforms. I was responsible for shaping BeeBack’s visual identity by creating sketches, wireframes, high-fidelity designs, and interactive prototypes, as well as defining and executing the brand’s look and feel.

In addition to product design, I managed branding and marketing design, creating assets that communicated our vision and resonated with our audience. I conducted user testing to refine the experience and collaborated closely with designers, developers, engineers, and stakeholders to deliver a cohesive and engaging platform. My work ensured the design and user experience aligned seamlessly with both user needs and business goals.

At BinaryBros, a full-service digital agency, I collaborated with external teams to enhance their products by conducting user research, improving overall user experiences, and driving increased interaction. My day-to-day work involved designing wireframes and creating high-fidelity interfaces using Sketch and Figma, then translating these designs into code using clients’ preferred front-end languages.

I worked on projects for high-profile clients, including Apple, NursingCE, Google, WildAtHeart, and Stock Streaks, delivering solutions that aligned with their unique goals and brand identities. My role required a balance of creativity, technical expertise, and close collaboration with stakeholders to create impactful and engaging digital experiences.

PayCertify is a payment processing company that became the standard for preventing fraud and chargebacks. At PayCertify, I worked with talented engineers in crafting the new interface and user experience for their consumer platform. Using Sketch and Figma, I created wireframes and high-fidelity designs based on analytics and user research that was collected through multiple sources. I later migrated from the UX team to the UI engineering team to code, conduct tests and present bug fixes and improvements to QA testers and stakeholders. Furthermore, I worked on the Sunflower team in creating the company’s own design system and front-end framework to increase efficiency by 70%.