Senior designer for AZ Engineering office in support of Spyder-S: a modular video compositor designed for managing and processing video for multi-screen displays in professional settings like live events, broadcasts, and corporate AV.

Directed the web and mobile application design (user experience and user interface) for an industry-leading fleet management and field services company (B2B2C SaaS provider), building the future of a unified platform

• Led the continuous improvement of the product design - from research and ideation to wireframes or hi-fidelity prototypes (in Figma) through the designer handoff, user testing, & iteration

• Strategically connected acquired apps (ServiceBridge, FieldAware, Titan GPS, ClearPathGPS) and developed a Figma design system and component library, leveraging Ant Design & React Storybook

• Recruited, directed, and grew an internationally dispersed team of designers – developing company design and thought leaders

• Advocated design thinking, user empathy, and user-centered design principles at every opportunity, continually working to prove the business value of design and to grow the organization’s design maturity

• Conducted client outreach to better understand NPS detractors in fear of churn and worked to action their concerns within the product space, to convert them into loyal promoters, and to shift toward a proactive approach

• Reported to the Chief Product Officer

• Promoted to Sr. Director

• Employee of the Quarter – Q3 2024

Senior UX Product Designer working at the center of innovation for a Fortune 10 company

• Transformed the healthcare and pharmacy industries in a highly collaborative environment that followed the eXtreme Programming (XP) methodology

• Advanced their B2B pharmacy rebate application and CVS Design Library (in Sketch/Abstract)

Principal designer directing user experience and user interface design for a technical education company (founded by Apple co-founder Steve Wozniak) with a focus on development of a disruptive Education-as-a-Service (B2B & B2C SaaS) platform

• Defined UX focus within organizational structure, leading the effort to create an inclusive design strategy & universal design system

• Productized business technology; Managed product evolution & educational delivery of Learning Management System (LMS)

• Successfully navigated organization through several brand and product transitions; Most notably repositioning a school to a SaaS platform, complete with development of fresh brand positioning strategy, website, intranet, and brand style guide

• Mentored cross-functional teams, guiding an optimal and seamless omnichannel customer experience

Principal designer for greenfield replatforming of a healthcare capital equipment catalog, planning, & budgeting (B2B SaaS) company

• Directed user interface and user experience design in an Agile software development environment: supporting multiple Engineering Scrum teams & qualifying the work of Design, Product, and Engineering (front-end development) teams

• Led User Council by conducting customer interviews, user research, usability testing, and data analytics to develop user personas, user journeys, taxonomies, Key Performance Indicators (KPIs), & requirements, and to inform backlog grooming

• Created & integrated new corporate brand with supporting style guide, enterprise website, marketing collateral, & business cards

• Built a scalable design system: Concepted a library of reusable components and documented UX/UI & interaction standards

• Developed new responsive website, including WordPress integration; Increased organic lead gen by 140%

• Exceeded goals and earned bonuses every quarter, based on stretch goals and performance