• Led the end-to-end UX/UI design for M-23’s web app, streamlining workflows by designing and developing a web app platform, reducing communication friction and providing managers with real-time project visibility, which led to improved decision-making and reduced missed deadlines.

• Optimized M-23’s workflow by designing and developing a web app platform, reducing communication friction and providing managers with real-time project visibility, which led to improved decision-making and reduced missed deadlines.

• Delivered a business-aligned solution by interviewing employees to understand their daily workflows and pain points, conducting hands-on research to evaluate potential tools, analyzing M-23’s operational needs, and proposing validated ideas that improved project tracking and efficiency.

• Enhanced user experience by translating research insights into actionable deliverables, including user personas, story maps, and prototypes.

• Facilitated smooth development by collaborating with stakeholders and developers, clearly defining feature requirements, communicating design solutions, and ensuring the MVP was functional, intuitive, and met business goals.

• Drive brand visibility, client engagement, and business growth through strategic marketing initiatives.

• Enhanced Brand Visibility: Increased social platform engagement by 435% organically in just 3 months.

• Cultivate strong client relationships through personalized communication and exceptional service delivery.

• Identify and pursue new business opportunities to expand M-23's reach.

• Dedicated to elevating M-23's brand and achieving measurable results in a competitive market.

• Increased click-through rate from 0% to 12.4% within the first three months by redesigning the company’s website using Webflow, streamlining branding, and improving client engagement through simplified email contact and quote request forms.

• Boosted SEO rankings and online visibility by refining the company’s digital presence, optimizing content, and implementing strategic design improvements, which effectively communicated their mission.

• Enhanced brand reliability and trust with both potential and existing clients by highlighting key services, differentiating strengths from competitors, and ensuring a cohesive, user-friendly website experience.

• Secured acceptance into the LEAD Incubator and Startup Accelerator by designing a compelling pitch deck using Canva, and aligning branding with the startup’s vision.

• Created a new logo that met investor expectations and gained stakeholder approval before the beta launch.

• Improved user onboarding and engagement by developing a comprehensive manual in Google Docs and producing instructional videos with Loom.

• Enhanced platform usability by conducting a post-beta UX assessment, identifying improvements, and providing actionable recommendations.