I joined Grammarly as the first designer on the growth team and eventually stepped into a leadership role as we scaled. I helped build and lead a team of product and content designers, and together we contributed to tens of millions in revenue by designing experiences that supported acquisition, onboarding, and monetization.

I partnered closely with product managers and user researchers to influence roadmaps, embed research into our decision-making, and accelerate experimentation while reducing risk. Along the way, I helped shape our growth design rituals, facilitated cross-functional strategy sessions, and created spaces like our annual Growth Social and speaker series where the team could connect and stay inspired.

I also served as the North America Pride ERG facilitator, helping coordinate initiatives to strengthen inclusion, visibility, and community.

At Optimizely, I led design across multiple product areas, from developer-focused experimentation tools to enterprise collaboration systems. I partnered closely with PMs and engineers to design Full Stack, our feature flagging and A/B testing platform, and Program Management, a product for team collaboration and reporting in enterprise environments.

In my final year, I redesigned the self-serve onboarding experience for Full Stack, more than doubling activation rates and creating new upgrade opportunities within the product. I also designed in-app upgrade paths that helped convert free users into paying customers.