I designed Qubits’ new product line from the ground up—starting with a brand-new Learning Management System (LMS). I built the core design system for the platform, which later scaled and was adopted across other Qubits products as well.

I also defined and designed three end-to-end user experiences—Student, Teacher, and Admin—each with dedicated views, role-based workflows, and accessibility settings. To support stakeholder buy-in, I delivered a fully interactive, animated prototype to help the team present the vision to investors before development began.

As a Freelance Senior UI/UX Designer on Upwork, I have successfully collaborated with diverse clients to create intuitive and engaging user experiences. With over 6+ years of experience, I specialize in transforming complex ideas into user-friendly designs, utilizing tools like Figma and Adobe XD. My approach combines thorough user research with modern design principles, ensuring that each project not only meets client objectives but also delights users. I am passionate about accessibility and responsive design, striving to enhance usability across various platforms. My strong communication skills and commitment to deadlines have consistently led to positive feedback and long-term client relationships.

At Unlayer, I led UI design initiatives across email marketing and landing page experiences—focused on creating polished, conversion-friendly interfaces at scale.

• Designed user-friendly, visually engaging templates and landing page layouts that improved engagement and performance.

• Ensured visual consistency with client brand guidelines while maintaining strong usability and accessibility standards.

• Partnered closely with marketing, UX, and engineering to ship responsive, production-ready designs.

• Contributed to and leveraged design systems to maintain speed, quality, and consistency across experiences.

• Built interactive prototypes and high-fidelity assets to communicate concepts, validate flows, and align stakeholders.

• Audited existing designs, formed roadmap initiatives, redesigned and conducted research for one of the largest product areas: Interview Preparation. As a result, sign-ups increased by 30.3%, purchases increased by 22.3%, engagement rates increased by 40.6% and bounce rated reduced by 16.1%.

• Led top-of-the-funnel product areas that drive user acquisitions.

• Conducted roadmap planning, product audits, data analysis, formed initiatives and led them end to end.

• Led sprint planning and streamlined team processes.

Trendin’ is a fashion tech company which is primarily a business to consumer (B2C) curated marketplace. It’s aimed at connecting small, unique social commerce brands with the end consumer. In Pakistan, these brands are scattered all over Instagram and Facebook; with a lack of category,brand, and product search making it extremely difficult for the consumer to navigate this fragmented e-commerce landscape.

For brands, Trendin’ aspires to take the role of a “support” company, empowering the small social commerce, micro-entrepreneurs of Pakistan who have proved to add value to the fashion industry. It provides mom and pop shops with a platform to reach new audiences. Additionally, it also gives them access to smart e-commerce analytics so that they can make calculated and data-driven decisions.

Born out of an artless desire to transform the common individual’s twenty-first-century fashion experience, Trendin is ready to make waves.