• Led development of AI-driven personalization features to optimize product discovery, increasing storefront

conversion rates by 19% across active merchants

• Defined roadmap for real-time recommendation systems leveraging customer behavior, purchase history, and

browsing signals across 5M+ users

• Partnered with ML and data teams to deploy recommendation models, improving click-through rates on

personalized content by 17%

• Designed experimentation frameworks (A/B testing) to validate personalization strategies, accelerating feature

iteration cycles by 30%

• Launched dynamic content modules (recommended products, bundles, upsell widgets), increasing average order

value (AOV) by 11%

• Collaborated with engineering to build scalable APIs supporting low-latency personalization (<150ms) across

storefronts

• Developed dashboards tracking engagement, conversion lift, retention, and revenue impact for personalized

experiences

• Worked with design and UX teams to ensure seamless integration of AI features into merchant storefronts

• Gathered merchant feedback to refine feature usability, improving adoption of personalization tools by 25%

• Influenced go-to-market strategy and product positioning, driving adoption of AI capabilities across SMB and midmarket merchants

• Owned end-to-end product roadmap for Adobe Creative Cloud across India & APAC, managing 40+ initiatives aligned to subscription acquisition, feature adoption, and ARR growth.

• Led delivery of 5 major feature releases with Engineering, Design, Marketing & Localization teams, hitting adoption targets within 60 days.

• Optimized freemium-to-paid conversion by resolving 3 onboarding friction points, boosting trial-to-subscription conversion by 22%.

• Defined mobile-first strategy for Creative Cloud Express in India, prioritizing lightweight editing & vernacular support, driving 38% MAU growth in 2 quarters.

• Built retention analytics dashboards with Data Science & Growth teams, reducing early-cycle churn by 18%.

• Conducted discovery with 60+ creators, students & enterprise customers, translating insights into validated requirements across 4 quarterly cycles.

• Partnered with Enterprise Sales & Customer Success to improve Creative Cloud for Teams features, increasing enterprise renewal rates by 25%.

• Tracked platform health metrics (MAU, feature adoption, subscription MRR, NPS) via monthly scorecards for leadership.

• Authored PRDs, user story maps & go-to-market briefs for 12+ platform features, acting as liaison between Engineering, Marketing & Regional Business teams.