I lead the Monetization DesignOps team at Meta, where I drive design operations, program management, and cross-functional collaboration to empower the Monetization Design organization. My role centers on partnering with design, product, and engineering teams to streamline processes, deliver high-quality outcomes, and ensure alignment with Meta’s business objectives.

Currently, I support several of Meta’s top priorities, including:

Ads Manager, Automation 2.0, Primitives (Audience, Budget, Placement, Destination, Creative), Ecommerce Ad Products such as Advantage+ Sales, Apps, and Leads Campaigns.

Additionally, I collaborate with the GenAI, Opportunity Score, and Guidance teams to advance cohesive, organization-wide goals.

I played a pivotal role in advancing Meta's Monetization Design initiatives, with a focus on Automation, Usability, and Verticals. Leading the Automation Unification project, I delivered five design-led experiments that exceeded targets by 66% and achieved a 2% liquidity gain with zero revenue loss. My process streamlining efforts included developing a dogfooding playbook that resolved 100% of critical bugs before launches. I spearheaded the high-visibility, high-stakes Automation Unification and Opportunity Score integration, ensuring seamless transitions and strategic alignment across cross-functional teams, partners, and leadership. Additionally, I developed a Vision and Strategy playbook, now part of Meta’s library, for all teams to leverage. My leadership in fostering collaboration and driving strategic initiatives has been instrumental in advancing Meta's growth and operational excellence.

Led the Automation Unification project, one of Meta's top three initiatives, by orchestrating over 25 design sessions and 11 workshops to streamline advertiser flows, accelerating milestone delivery by 3x to meet engineering deadlines. Spearheaded the eCommerce 2026 Vision, collaborating with 15 partner teams to produce a comprehensive vision video and deck, aligning future eCommerce strategies across Commerce, IG, FB, and Ads. Additionally, I tackled Advertiser Friction by implementing new processes to test existing advertiser flows, ensuring they met or exceeded industry standards. I contributed to scaling the DPM discipline through mentorship and the creation of strategic playbooks. My efforts in fostering collaboration and driving strategic initiatives have been pivotal in advancing Meta's growth and operational excellence.

Directed an elite team of Design Program Managers (DPMs), collaborating extensively with Product Design, Creative Design, User Experience Research, and Engineering to design and launch strategic products that serve key customer segments and advance our vision for a world-class Ads platform. In 2022, I overcame significant hiring challenges and successfully expanded my team by 500%. Additionally, I established robust operational mechanisms centered around design sizing, capacity planning, roadmapping, and customer centricity, which ensured optimal team performance and alignment with our business goals.

Led strategic initiatives that enhanced design and operational processes within Ads Manager. Streamlined the design review process used by 2.5K Designers, enforcing rigorous standards and promoting high-quality craftsmanship and consistency across all user interfaces. Directed the successful migration of the Ads design library from Proton to Figma, impacting all design disciplines within the Ads Org.