As part of the APAC regional communications team at Meta, I lead strategic communications across Singapore and South Asia, driving media and social engagement to spotlight how our policies, products, and partnerships fuel digital innovation and shape the future of human connection. My role spans some of the world’s most dynamic markets, managing high-impact campaigns and launches for platforms like Facebook, Instagram, WhatsApp, Messenger, Threads, and Quest — in a region that contributes nearly half of Meta’s global ad revenue and engages 3.4 billion users daily.

I work closely with top-tier media, creators, and community voices to deliver initiatives that raise scam awareness, empower business growth, and launch products such as Meta AI, Reels, and Teen Accounts, as well as programs like the APAC AI Accelerator. In an environment of rapid policy shifts and complex regulatory landscapes, I also lead thought leadership efforts — crafting op-eds, producing podcasts, and securing interviews with senior executives, including Nick Clegg, Meta's President of Global Affairs, to tell authentic, locally relevant stories that advance our mission across the region.

Led strategic communications for South Asia at the International Finance Corporation (IFC), the private sector arm of the World Bank Group focused on driving sustainable growth in emerging markets. Covering Afghanistan, Bangladesh, Bhutan, Nepal, and Pakistan, I managed a high-performing team and directed communications for landmark investments, including Nepal’s Upper Trishuli hydropower project and Pakistan’s pioneering Super Six wind initiative.

My role involved developing multi-channel content strategies for IFC’s social platforms, crafting thought leadership pieces, and contributing to both internal and external publications — including a first-person narrative featured on IFC and World Bank website and social media channels. I worked in close partnership with World Bank colleagues, investment teams, and private sector partners, while cultivating strong relationships with journalists, activists, and civil society groups. In parallel, I proactively managed reputational risks, monitored media sentiment, and handled press engagement on sensitive investment and advisory projects.

At BRAC, the world's largest NGO, I led communications across 10 countries in Asia and Africa, including Afghanistan, Myanmar, Nepal, Pakistan, the Philippines, Liberia, Sierra Leone, South Sudan, Tanzania, and Uganda. Managing a team of 14, I navigated complex safety, humanitarian, and policy challenges while producing impactful multimedia content that amplified BRAC’s mission. I played a key role in raising global visibility and supporting fundraising and partnership initiatives focused on poverty alleviation. My thought leadership contributions included a case study on BRAC’s development impact, published by The Asia Foundation. Additionally, I served as the Gender Focal for BRAC International, helping integrate gender equity into organizational strategy and communications.