As part of the APAC regional communications team at Meta, I lead strategic communications across Singapore and South Asia, driving media and social engagement to spotlight how our policies, products, and partnerships fuel digital innovation and shape the future of human connection. My role spans some of the world’s most dynamic markets, managing high-impact campaigns and launches for platforms like Facebook, Instagram, WhatsApp, Messenger, Threads, and Quest — in a region that contributes nearly half of Meta’s global ad revenue and engages 3.4 billion users daily.
I work closely with top-tier media, creators, and community voices to deliver initiatives that raise scam awareness, empower business growth, and launch products such as Meta AI, Reels, and Teen Accounts, as well as programs like the APAC AI Accelerator. In an environment of rapid policy shifts and complex regulatory landscapes, I also lead thought leadership efforts — crafting op-eds, producing podcasts, and securing interviews with senior executives, including Nick Clegg, Meta's President of Global Affairs, to tell authentic, locally relevant stories that advance our mission across the region.