Architecting scalable, AI-ready ad creation experiences at Meta—balancing automation, governance, feature growth, and advertiser trust.

• Led cross-functional teams to launch an AI-powered ad creative optimization product(Advantage+ creative) from concept to market, growing the team from 5 to 30+ and surpassing adoption and revenue targets.

• Spearheaded the Metadata Advertiser Experience initiative, designing and launching features like Sitelink Extension, Product Extension, and third-party integrations to streamline ad creation and boost adoption.

• Mentored and developed junior designers, fostering collaboration and knowledge-sharing across teams.

Solve UXUI problems around IT Threat Analysis, Defense, and Network Protection in IBM Security Service.

• Collaborate with designers, developers, and offering mangers across different squads in IBM

to enhance the commerce platform features. As a result, for one single product (IBM SPSS), the

purchase orders increased 60% and the revenue increased 150%

• Work closely with content strategist, brand team, and dev lead to standardize the design and

experience of IBM SSM (Subscriber and Subscription Management) Emails across. Over 170

thousands emails have been sent in one month, there is 0% spam report & un-subscription since the templates have been delivered. The unique open rate increased by 50%, and unique click rate increased by 150%.

• Act as the subject matter expert on visual design, and help the team on visual design part

across various projects.

• Work on design system related to the Nick & Nick Jr. brands, and an upcoming integrated streaming service that combines multiple brands channels into one application.

• Incorporate with senior UX designer to refine UI assets including font, color, iconography, and transitions for Nick Jr & Nick, to maintain brand consistency across mobile, tablet, browser, and TV platforms.

• Report to product VP to create user flow diagram to clarify the information architecture for stakeholders and development team.

• Perform competitive research, create mockups and interactive prototypes for the tablet design to support product to stand out on various platforms.

• Work with senior product designer to update the Android TV design for Paramount brand.