• Worked on multi-disciplinary team to establish product strategy of a new subscription management tool—creating user journey flows of existing and to-be experiences, mapping out user systems interaction, and developing the design system for scalability

• Designed engaging and contextual cross-platform experiences for new and existing features for the public-facing video player used across all 30+ HDM sites

• Designed intuitive and empathetic interface improvements for the internal CMS to improve video editor workflows, and providing dev-ready designs for development

• Identified the goals, needs, and behaviors through conducting and analyzing user research across external and internal user groups, using prototypes and live features

• Front-end CSS implementation of interface styles and for Hearst site redesigns of Marie Claire and Esquire, following brand guidelines

• Agile workflow on cross-functional team with developers, scrum master, product manager, and other product designers

• End-to-end design for the Cassandra platform product; collaborated with product manager, creative team, and developers to redesign research & insights platform to function as a more valuable and seamless tool for clients

• Designed a discoverable database experience founded on strong information architecture, navigation schemes, and user flows

• Lead creative direction to develop creative campaign concept for each quarterly report and execute illustrated covers every other report

• Provided art direction and edit videos for report ethnographies and marketing

• Designed custom reports and materials for clients including Snap Inc., Adidas, Red Bull, Uber, David Yurman, and AB InBev

• Created print and digital deliverables for Cassandra-held and partner events

• Collaborate with Insights and Brand Strategy teams to develop creative concepts for quarterly youth trends and insights report

• Work with other designer to create design assets, including covers and infographics, in line with creative and design concepts

• Collaborating and redesigning with Product and Creative teams to create a more user-empowering, seamless, and accessible Cassandra digital platform from UX wires

• Develop client/prospect events' and marketing materials with product director and other designer

• Create brand and ethnographic videos in After Effects

• Design and refine pitch decks for business development

• Design and refine results report deck for custom research studies

• Clients include Adidas, American Eagle, Sony, Universal Music, AB InBev, Microsoft, Google, Facebook, TOMs, Live Nation, Viacom, Red Bull, and Target