Enterprise, CRMs and lead ads monetization @Meta

I owned and transformed the Indeed homepage (500M page views/mth) from a simple search box into an all-new job feed now delivering the #1 source of quality applications.

• Impact: return visits (+500K), sponsored job clicks (+6.1%), account creations (+5%), hires (+4.6%)

• Led design vision & defined product roadmap with PM to grow high impact, high visibility homepage

• Ran A/B tests to drive conversion, retention & optimize feed & new user experiences

• Led design reviews to drive alignment and elevate craft; mentored designers across disciplines

• Led workshops and sprints to evolve product while leveraging extensive research and data

• Partnered closely with internal and cross-functional teams, from product, design, engineering, brand systems, research to C-level stakeholders to deliver user-centered and data-driven solutions

• Led design and definition of Indeed’s MVP design system.

• Developed the component library, foundations, specs, UI Kit, guidelines, accessibility, and more

• Drove cross-functional collaboration with global UX org of 60+ members to promote & evolve system

• Orchestrated company-wide adoption & pioneered design system trainings in Indeed’s global offices

Events:

• Spearheaded Indeed’s first SF Design Week event; led to 2 hires, industry recognition & partnerships

• Organized "Design Lunch Hour" at Indeed's SF office to indulge in creative activities as a team

• Emceed for Indeed's first Girl Geeks event

Aura (formerly known as Insikt) is a mid-stage fintech start-up offering loans to the underbanked and unbanked at an affordable rate through partnerships with stores such as BBVA Compass, Mission National Bank, and Check Center.

• Boosted loan sales by 15.8% by gamifying the loan sales dashboard

• Boosted debt collections by 4.6% by simplifying the collections dashboard

• Cultivated company-wide adoption of research practices, integrating them into the design process

• Established a cohesive style guide and streamlined the localization process for all marketing collateral

• Partnered closely with every department: Product, Engineering, Business Development, Analytics, Customer Support and Operations, Partner Relations, Capital Markets

Cadence is an intermediary platform matching interpreters and foreigners doing business overseas.

• Launched end-to-end responsive MVP in under 5 weeks to successfully secure Series A funding

• Led product vision, user research and guided co-founders through entire design process

• Simplified concepts through clear sketches, wireframes, flows, prototypes, high-fidelity comps

• Created new products from scratch and improved on the existing, including landing page, user profiles, dashboard, payments, for both interpreters and clients etc.