• Directed design teams for Fortune 500 companies, integrating brand stories into digital strategies.

• Revitalized team morale and productivity through restructuring processes and implementing a dashboard.

• Migrated Japanese commerce sites to new platform, resulting in tailored recommendations and increased revenue.

• Led the expansion of the Early Careers initiative, tripling its size and overseeing program design, hiring, and training.

• Built a team to enhance onboarding and training curriculum, ensuring alignment with program goals.

• Streamlined communication and established schedules for smooth execution across teams and stakeholders.

• Co-led a creative team on commerce projects, managing designers, presenting to clients, and bridging business, technology, and UX/UI teams.

• Grew accounts organically from B2B to B2C and digital marketing initiatives.

• Developed a comprehensive playbook for global marketing teams, enhancing consistency and reducing time-to-market for regional campaign launches.

• Led the creation of a comprehensive style guide, enhancing design consistency and user experience across multiple websites.

Clients include: ASICS, La Mer, Lands’ End Outfitters, Nekter Juice Bar, Smashbox

• Led a team of designers to develop user-centric designs for e-commerce and digital marketing initiatives, enhancing engagement and sales.

• Collaborated with cross-functional teams to refine designs based on user profiles and testing insights, ensuring brand consistency and visual excellence.