At LG, I am currently leading two pivotal projects that are instrumental in driving our company's growth and innovation. First, I am spearheading the creation of our first-ever design system, a project that involves standardizing UI/UX elements across all products to ensure consistency and enhance user experience. This initiative requires close collaboration with cross-functional teams to develop comprehensive design guidelines, resulting in a more streamlined design process and superior product usability.

In parallel, I am leading the development and integration of a bid decision flow within our ad monitoring and campaign monitoring systems. This project is designed to optimize bid performance analysis by allowing users to accurately identify where bids are dropping, thus replacing guesswork with precise, data-driven insights. The ultimate goal is to boost campaign efficiency and improve return on investment (ROI) by enabling strategic campaign optimization based on detailed performance analysis.

Managed team within the design studio, coordinating internal and external project deliverables in partnership with VP of Product and Engineering.

• Revamped user interfaces for three websites and two mobile apps, ensuring compliance with WCAG AA standards, resulting in a 20% increase in user engagement and a 9% decrease in bounce rate on one of the websites. Below is one of the websites I designed - https://heartfulness.org/global

• Collaborated with executive leadership to deliver an end-to-end recruitment assessment application from conception to launch.

• Managed a team of six designers and executed ~$1M worth of contracts, resulting in a 15% reduction in project costs through efficient resource allocation and improved workflow processes.

• Designed and implemented intuitive user experiences for complex enterprise dashboards, improving usability and driving a 30% increase in user efficiency.

• Led user research and usability testing to refine product designs, resulting in a 25% improvement in task completion rates and overall user satisfaction.

• Collaborated with cross-functional teams (PMs, engineers, data analysts) to create and maintain design systems, ensuring consistency across products and enhancing developer handoff efficiency.

• Optimized information architecture and interaction flows, improving navigation and boosting conversion rates by 30% through data-driven design decisions.

• Conducted A/B testing and heuristic evaluations, identifying key usability issues and iterating on solutions to enhance user engagement.

• Developed wireframes, high-fidelity prototypes, and interactive mockups, accelerating the product development cycle and reducing engineering rework.

Tools & Methodologies

• Design & Prototyping Tools: Figma, Sketch, Adobe XD, InVision

• Research & Analytics: Google Analytics, Hotjar, A/B Testing, UserTesting.com

• Development Collaboration: Jira, Confluence, Zeplin, Storybook

• Methodologies: Agile UX, Design Thinking, Lean UX

• Core Competencies: User Research, Usability Testing, Information Architecture, Wireframing & Prototyping, Interaction Design, Accessibility (WCAG), UX Writing, Motion Design, Cross-functional Collaboration, Data-Driven Decision Making, Product Strategy, Design Systems

Redesigned legacy security applications, enhancing access control for a workforce of 600,000 across multiple global office locations.

• Launched a new access management web and mobile application empowering individual users to monitor their physical and logical access permissions resulting 90% drop in employees and team leads back and forth communications.

• Designed a user-friendly security issues management system interface, resulting in a 70% decrease in turnaround time for issue resolution and reducing the number of tickets assigned to non-relevant teams by 80%.

• Built a new mass communication web application to enable HR, Admin, and team leads to communicate on employees' devices; leading to 100% adoption of pandemic-related employee support efforts.