Formerly part of Enfusion, which was acquired by Clearwater

Integrated blocks between users in Blends and Friend mixes, ensuring these users are prevented from being included in the same social playlists.

Built a service that retargets users for podcast episode offers, based on Bigtable audio ad impression data, leading to a 20% site conversion rate in initial alpha tests.

Expanded the system for episode offers to include display ads featured across all episode and show pages, resulting in a 14.4% reach among US podcast listeners

Implemented a modal for monetized album marquees, including opt out and feedback menus for premium users.

Added skip functionality within audio and video ads, including a countdown timer for skipping after a five second delay, launched in 2018 to 100% of free users in Australia

Scoped, developed, and shipped a bottom drawer for enabling podcast episode notifications on Android, resulting in a 2% increase in average hours streamed among 45% of US users.

Modularized ads feature code and APIs, reducing build times from two minutes to 30 seconds.

Android Development - Spotify Radio and Discover

Developed v1 of Daily Mixes on Android, a page displaying users’ personalized radio stations generated by clusters of relevant artists.

Added a carousel to Spotify's Browse page, surfacing recommendations generated from user listening history

Implemented features allowing users to play radio stations from the Search, Artist, and Genre pages