Envisioned the future of Ads for a TV and mobile experience to make ads more interactive, relevant, and engaging.

Designed a voice-led on-device AI agent experience to automate daily workflows like account setup, task management (emails, meetings), and booking capabilities.

Drove impactful growth and monetization results through rapid experimentation focused on churn reduction and pricing, resulting in an estimated $20K in monthly churned revenue savings. Collaborated closely with cross-functional teams and engineers to design user-centric solutions for the cancellation page, GenAI feature pricing, and in-app promotions. Recognized as the Q3 Growth Experimentation Winners for delivering the most successful experiments in reducing churn.

• Built personalized and actionable UX/UI solutions for a budgeting tool to improve end-to-end customer experiences, and elevated designs based on user testing and research conducted in-house

• Created concept visions for networking hardware using emerging technology within connected homes based on user research and unmet market needs to identify new consumer opportunities