• Designed an AI (Open AI gpt-4) based metadata enrichment workflow for asset ingestion which increased uploader efficiency by 50%.

• Led the redesign of the asset ingestion system which resulted in increased SUS scores from 60 to 85+.

• Created Figma prototypes for migration tooling, achieving 90% positive user preference.

• Mapped manual process flows to guide new automation, conducted evaluative testing with Maze and Typeform, improved usability and increased customer ratings by 30%.

• Led a company-wide style guide refresh achieving visual consistency across the product and boosting internal designer productivity by 50%.

I was the first product designer, leading 0 to 1 product design and laying foundations for the brand and design system. I mainly worked on AI-based search interfaces which used natural language instead of terms, whilst also collaborating with founders to turn ambiguous ideas into shipped products.

• Orchestrated a design overhaul for e-commerce solutions, driving a 25% increase in conversions and a 15% reduction in acquisition costs.

• Partnered with data analysts to address checkout abandonment, achieving a 33% drop-off reduction.

• Led a checkout redesign, boosting conversion by 60% and raising average order value from $280 to $350.

• Developed detailed wireframes using Figma for seven product enhancements that improved navigation clarity across web interfaces; received positive reviews from stakeholders highlighting usability improvements during project presentations.

• Redesigned the credit card payment product, reducing drop-off by 50% and boosting NPS scores by 30%.

• Spearheaded the integration of user feedback loops in design processes, resulting in a 40% increase in customer satisfaction as measured by follow-up surveys and qualitative interviews.

• Overhauled the internal data visualization toolʼs navigation UX, leading to a 30% increase in platform adoption.