• Driving core AI ranking and recommendation relevance within the PayPal Ads Manager roadmap, owning ideation, prioritization, and execution across ad formats, targeting controls, optimization, and measurement.

• Designing campaign management features that empower SMB advertisers with unique control over offsite targeting across PayPal, Venmo, and partner platforms.

• Partnering with AI and Engineering to build optimization models that improve offsite ad performance while maintaining member privacy and trust.

• Working with Trust, Legal, and Data Governance teams to ensure a brand-safe, transparent, and compliant ad network.

• Partnering with Business Development to expand publisher and platform partnerships (2P: Shopify, Wix; 3P: Meta, Google, TikTok) and align on API integrations, vendor strategy, and ecosystem health.

• Collaborating with Product Marketing and GTM teams to articulate Ads Manager’s role in driving full-funnel performance and advertiser value.

• Mentoring PMs and promoting a strong product culture centered on experimentation, transparency, and impact.

Defined and executed the product roadmap across lead enrichment, routing optimization, and assignment logic, reducing operational overhead by 90%.

Partnered with AI and Engineering to implement optimization algorithms that increased lead accuracy and offsite campaign performance by 50%.

Collaborated with Trust and Compliance to uphold a brand-safe, curated, and transparent data framework for advertisers.

Worked cross-functionally with Business Development to scale leadgen integrations across multiple CRM and vendor ecosystems, ensuring reliability and performance at scale.

Hired to lead the implementation of LinkedIn’s in-house CRM and Marketing Automation system. Led the project across a team of 30, including 20 engineers. Successfully launched the system, resulting in a 15% revenue increase within 6 months of launch.