Long-term, exclusive contract engagement with Apple, embedded within the DSI. Contracted through AvenueCode.

Enterprise internal tools supporting Worldwide Sales & Finance.

• Lead product design for internal planning and workflow tools supporting Apple’s Worldwide Sales and Finance teams, including promotion planning and tracking, governance of promotion plans, and deal intake and approval workflows.

• Owned end-to-end design across discovery, definition, and execution, shaping problem framing, UX strategy, and detailed interaction models for complex internal systems.

• Partner closely with product, engineering, and cross-functional stakeholders to define scope, drive alignment, and deliver cohesive product solutions.

• Improved usability and decision confidence for sales operations stakeholders by simplifying high-volume data views and reducing cognitive load across core workflows.

Customer-facing e-commerce + internal operations tools

• Served as lead designer for Store Supply & Fulfillment, owning end-to-end design for customer-facing B2B e-commerce experiences and internal operational tools supporting ordering, fulfillment, and supply workflows.

• Drove a 100% YoY increase in self-checkout usage, contributing to $127.7M+ in self-checkout revenue by reducing friction in the purchase flow.

• Partnered with PMs and business leaders to define product strategy, prioritize high-ROI initiatives, and align design decisions with revenue targets, operational constraints, and seasonal demand cycles.

• Led a full store redesign that resulted in a 192% increase in order submissions and 890 additional orders within six months.

• Led discovery and validation efforts using qualitative and quantitative research, translating insights into product decisions that directly informed roadmap and feature prioritization.

Delivered end-to-end product design for early-stage startups and small businesses across SaaS, B2B, and e-commerce platforms.