Platform Launch & Growth (2020–2022)
* Launched and scaled the first Spanish-speaking QA and blockchain learning platform, impacting 120K+ users worldwide across automation, Web3, and AI topics.
* Designed and delivered training programs for both technical and non-technical profiles, including QA automation, smart contract development, and emerging tech adoption.
* Managed platform presence on WordPress with CRO strategies to maximize learner acquisition and enrollment conversion.
* Planned and executed paid media campaigns (Meta Ads, Google Ads) to drive student growth across LatAm.
Industry Strategy & Beta Testing Programs (2022–2025)
* Led strategic partnerships with tech companies, universities, and institutions across LatAm to place students in real-world internship and practice programs.
* Designed and managed structured beta testing programs for wallets, fintech apps, and AI-powered tools, coordinating sessions and organizing structured feedback for product teams.
* Directed beta testing sessions with leading DeFi and Web3 products — Peanut, El Dorado, Trust Wallet, AstroPay, Coinbase Wallet, MetaMask, and Uniswap — consolidating and delivering actionable QA feedback to their engineering teams.
* Worked with blockchain projects in gaming (play-to-earn), sports betting, and DeFi, adapting QA methodologies to on-chain transaction flows and smart contract interactions.
* Built and maintained Playwright-based end-to-end automation flows for continuous regression coverage of partner product integrations, including wallet connection flows, transaction submission, and UI state validation across Web3 dApps.