Drove the complete UX redesign process of web platforms while producing detailed wireframes, engaging prototypes in Figma that

led to a significant reduction of user abandonment rates by 25%.

• Created and executed a robust visual design system that standardized branding elements across all digital platforms, enhancing brand

recognition by 30% and solidifying the company’s identity in competitive markets.

• Established branding strategies and designed visual assets using Adobe Creative Suite, increasing social media engagement by 40 %.

• Built and optimized fully responsive websites using ReactJS, HTML, and CSS, reducing load times by 50% and ensuring accessibility

compliance

Redesigned the CERAI website based on user research, improving usability and increasing traffic by 35%.

• Created high-fidelity prototypes and wireframes in Figma to enhance the user experience, reducing navigation time by 20%.

• Managed and updated website content using HTML, CSS, JavaScript, and the Hugo framework, reducing update turnaround time by

30%.

• Transformed Figma prototypes into functional digital experiences with ReactJS and Django, leading to a 25% increase in stakeholder

engagement.

Executed user-centered design principles in developing a healthcare social platform, fintech app, and HRMS app, leveraging feedback

from 150+ users to refine interfaces—resulting in higher engagement and lower drop-off rates.

• Created high-fidelity prototypes and wireframes in Figma to enhance the user experience, reducing navigation time by 20%.

• Designed interactive prototypes and wireframes in Adobe XD, improving client approval rates by 40%.

• Developed email templates and newsletters using HTML, CSS, increasing engagement by 20% and click-through rates by 15%.

Redesigned the company blog UI on WordPress, increasing engagement by 15% and reducing bounce rates by 10%.

• Collaborated on a data-driven UX project, creating a virtual mall concept during COVID-19, which facilitated access to essential

goods for over 50,000 users.

• Improved company newsletter templates based on user feedback, boosting usability and increasing open rates by 20%.