I lead strategic product design initiatives for the reading experience on Kindle, focusing on long term experience evolution and scalable systems thinking. During my time at Amazon, I have defined and secured adoption of a multi year product vision that informed phased roadmap investment that translated into shipped outcomes, including three customer facing features and a reusable UX framework.

Co-founded and scaled high volume COVID-19 testing operations, leading the design of integrated digital and physical service systems under rapidly evolving public health constraints. Directed operational workflows, staffing and intake redesign to increase throughput and eliminate bottlenecks. The experience sharpened my ability to build resilient systems and lead cross functional teams in high ambiguity environments.

Led experimentation driven design initiatives focused on optimizing checkout and monetization experiences within a high scale performance marketing platform. Partnered closely with Product and Data to translate behavioral insights into iterative design improvements, using multivariate testing to refine messaging, layout strategy and conversion performance.

Served as the sole designer across three products within a multi sided B2B marketplace connecting healthcare facilities and nurses. Embedded in customer environments to conduct ethnographic research across schedulers and frontline staff, diagnosing workflow inefficiencies and digitizing manual coordination systems. Partnered directly with founders to shape product direction, grounding roadmap decisions in structured research and scalable experience architecture.

Contributed to the design and research of internal SaaS platforms supporting advertising operations at scale. Led mixed method research initiatives and translated insights into product improvements that enhanced usability and workflow efficiency. Helped embed user centered design practices into cross-functional development processes.