• Led and oversaw a redesign of QMS (Quality Management System) software,

resulting in increased productivity and streamlined user experience

• Conducted user research at various stages and translated learnings into actionable

product decisions and collaborated cross-functionally company-wide to establish

user requirements and prioritize feature sets

• Owned marketplace platform end-to-end process from concept to pre-production,

through user research, user flows, wireframes, and crafting interactive prototypes

• Produced design components, feeding into a centralized component library and

set of design guidelines

• Optimized and improved overall experience for free trial users, implementing new concepts for in-product alerts, email, and landing page

• Owned and conducted user testing to evaluate the evolution of overall experience design, resulting in increasing positive sentiment and value from participants by 23%

• Redesigned toast messages to improve subscription conversion rate via discoverability, readability, and branding

• Contributed design components to McAfee's established design system

• Crafted a clear guided onboarding experience via written instructions, a quick start guide, and complementing visuals for CAIRE's at-home breath analyzer for asthma patients

• Designed user instructions for CAIRE's in-clinic breath analyzer experience