Scaling WhatsApp to businesses across the world

• Leading Gen AI and other initiatives to enhance creatives and help businesses and creators monetize.

• Connecting Instagram creators and advertisers to monetize through authentic and engaging ad content

• Providing intelligent insights that help improve the performance of ad creatives.

• Grew the advertiser value for SMBs by incremental data-informed designs.

• Strengthened the ads manager platform to retain the quality and scale to ever growing needs of advertisers.

• Contracts & Purchasing: Led the research and design efforts to reinvent the relationship of healthcare organizations with their supply base.

• Procurement: In collaboration with product team, designed Oracle’s Procurement mobile app wireframes.

• Conceptualized, designed and tested initial prototypes of Healthcare demo for recall management, backorder exception management and supplier performance management for Oracle Open World'19

• Teaching Assistant for Systems Design

• Designed a platform to empower seniors by accessing senior-care services through voice assistant devices (Google Home and Alexa)

• Arduino based connected device prototyping of a smart lock that works with facial recognition.

• Developing a new business model for client StartGrid, an enterprise innovation platform

• Prototyped an app that helps save more money by behavioral change

Monotype is a leading provider of typefaces, technology & expertise for a broad range of creative applications and consumer devices.

My role

• Created experience of Swyft branded mobile apps. Clients - Universal Studios, Starbucks, WarCraft, GeorgiaTech, UFC®

• Designed UX of personalized brand engagement automobiles dashboard and directed the video concept of the idea.

• UI Redesign of catalog.monotype.com portal which is used to sell fonts to all Monotype’s OEM and ISV clients. Clients - Google, Apple, Sony etc.

• Gamified UX design for a built-in mobile app for font discovery that helps to change system font.

• Experience design for other projects: Swyft’s Asset Management Platform, Swyft’s Website, Brand Engagement Platform