Netflix Ads Platform - Finance and Billing, Live, and some other fun stuff.

I redefined the strategy for Google Ads account suspensions, focusing on improving revenue and operational cost metric.

I led the redesign of a complex internal data exploration tool to scale and expand the tool’s user base, including incorporating generative AI features. The redesign reduced millions of policy violating incidents (such as clickbait ads).

I led the design and development of the Firebase Extensions Marketplace (extensions.dev), where developers can find new and existing Firebase Extensions to help make Firebase work better with tools from the open ecosystem.

187K+ extensions installed by app developers and 100+ extensions published by companies like Twilio, MailChimp, Stripe, Algolia.

Previous work: Firebase Machine Learning, Firebase App Check

I shaped the UX for a Crisis Contact Simulator, an AI powered chatbot that helps train more volunteers, working closely with another designer. The conversational AI chatbot can simulate what a youth in crisis might say when reaching out to a Trevor Project counselor. With this tool, the Trevor Project plans to grow their team of 700 digital volunteer crisis counselors by 10x.