• Designed and shipped company’s first 0 to 1 AI feature – Toolbox Talks, that won 5 Gold Stevie Awards as the sole product designer, by closely collaborating with product managers, SMEs, developers and company leadership. Created low-fidelity designs, conducted testing with 6 users, created hi-fidelity prototypes for MVP, figured API errors, metric points, haptics and animation, resulting in 85% user adoption rate within first quarter.

• Designed and launched Toolbox Talks v2 for Canadian market with localization features (location/language switching) and integrated audio player functionality, increasing international user engagement by 40%.

• Designed and launched Toolbox Talks v3 featuring Attendee List creation, resolving technical constraints in real-time as lead designer to expedite development by 3 weeks and reducing post-launch bugs by 60%.

• Designed and shipped 'Written Programs' feature with optimized task completion flow with a top menu for company/region selection and accordion pattern, reducing average task completion time by 45%.

• Designed intuitive geolocation permission flows that balanced legal compliance with user experience, resolving bottom sheet implementation challenges and improving feature accessibility.

Led an evidence-based SKY Campus Happiness Program for 30+ students at the University of Dallas, leading breathwork and meditation that improved focus, emotional regulation, confidence, and peer connection in high-performance academic settings.

• Re-designed a cross-platform storytelling format and proposed tap-stories for New York Times homepage which receives nearly 5 million daily views.

• Developed the local version of primary design system, resulting in 70% increase in design consistency across platforms and sub-teams.

• Conducted design pattern audit of media companies and proposed new interactions to improve discoverability and accessibility on NYT Video page.

• Created 30+ mobile and web prototypes for the information modules within NYT articles that reinforce users’ trust in the company.

• Coordinated with the engineering team to ensure the design was successfully implemented, resulting in reduced design-related bugs.

• Increased the click-through rate for Trailhead.com, Salesforce’s main LMS, from the main marketing site, resulting in 20% increase in lead generation.

• Led a team of 3 UX designers to map business drivers, form design hypotheses, create prototypes and conduct usability testing for the web interface.