Google Cloud - Google Compute Engine - Instance Manager

• Engineering internship with the Developer Advocates team, building full-stack applications on DataStax AstraDB, a Cassandra-based NoSQL database with 99.999% uptime

• Utilized Expo, Netlify, React, React Native, Javascript, and Node.js to build a native To-Do Application to be added to app library for sample applications built on DataStax AstraDB

• Developed and presented two live workshops for 200+ developers (now 5000+ views and growing) to build applications on DataStax AstraDB, featuring the native To-Do List application, using StarGate APIs, including Document, REST, and GraphQL

• Managed product launches for 10+ Nanodegrees into the market, as well as defined new product offerings like standalone paid courses, free courses, and Executive Programs

• Worked closely with the Engineering, Product, Content, Enterprise, and Sales teams to build new products & offerings, scope and test new website functionality, and scope and design layouts for new user workflows

• Crafted product messaging for course overviews, blogs, email, organic social, paid social, paid media, landing pages, affiliates, design assets, PR, and more for each launch

• Created sales enablement materials for Sales, Support, and the Call Center, including new Sales Scripts, Retention Scripts, Learning Maps for the entire catalog of degrees, product differentiators, service descriptions, and more

• Partnered with Enterprise Sales Enablement for webinars, co-marketing campaigns, intelligence-sharing & more

• Worked cross-functionally with the Product team to develop surveys for prospects and customers across their lifecycle; developing user personas based on interviews, survey responses, and product usage data

• Created live and pre-recorded events including a live virtual conference, webinars, office hours, training sessions and more to educate students on career paths related to product releases

• Managed team of 5; Authored 70+ blog posts; Launched podcast in partnership with The Success League on iTunes featuring CS thought-leaders; Produced 200+ page eBook on sale on Amazon: The Beginner’s Guide to CS

• Writing Samples: strikedeck.com/, strikedeck.com/author/sonia/, strikedeck.com/how-to-hire-for-customer-success/

• Crafted Sales, Support, & Product assets for internal & external use, including overviews, help documentation, press releases, case studies, and more; Conducted A/B testing on website to determine lead gen success of CTA resources

• Designed website layout & wrote copy to reflect strategic positioning; Edited slide decks for investors and Enterprise Sales deals; Created bimonthly newsletter for customers & prospects including product updates & new features

• Crafted messaging for paid ads on Google, LinkedIn, Quora, retargeting networks, and generated content for 50+ keyword based landing pages for SEM & SEO purposes based on go-to-market plan for Customer Success

• Authored press articles for Forbes, Huffington Post, CMSWire, MarTech Advisor, LinkedIn, Kapost, Geehan Group, CustomerThink, Business2Community, Chargify, MarketingProfs, Sandhill & 10+ CTA resources for the website

• Worked cross-functionally with Product Management & Engineering to eliminate product bugs; Implemented new 
features incl. a product tour, status tracking for workflows, streamlined menu bar, & standardized UI styling + graphics

• Designed & wrote content for 60+ infographics; Redesigned Strikedeck company logo and brand & media guidelines

• Organized monthly networking events for CS influencers with five recurring locations in the Bay, and four external; Managed Customer Success Network website and council