Led content design work for Intuit Turbo Tax, focusing on improving and simplifying the experience within the Tax hub.

Collaborated with cross-functional teams to build and optimize content that aligns with user needs and business objectives.

Strategized engaging content for Paven, a financial wellness app used by Meta employees.

Led development in content standards, strategies, and voice to be used amongst the platform.

Designed, tested, and shipped content for Instagram Subscriptions.

Improved product flow, increased user retention rate, established content standards, terminology and documentation for Subscriptions.

Ran sprints to solve inconsistencies, finalize content design, edit user flows, and create new iterations before its first launch. See case study in portfolio.